APO Group and Africa’s Business Heroes Win Prestigious PRovoke Africa SABER Award

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is delighted to announce that it has won a prestigious PRovoke Africa SABER award for the PR campaign around the Africa’s Business Heroes (ABH) award competition. ).

The ABH program (www.AfricaBusinessHeroes.org) is designed to promote entrepreneurship in Africa and empower the next generation of African business leaders. APO Group’s involvement in a dedicated PR campaign in 2021 has led to one of the most successful editions of the ABH Prize competition ever and helped raise the profile of African entrepreneurship across the board. the continent and beyond.

The PRovoke Africa SABER Awards are the leading public relations awards in Africa. Held in Dar es Salaam, Tanzania, the 2022 SABER Awards attracted over 2,000 entries from PR agencies across the continent. A judging panel of industry leaders chaired by PRovoke Media founder Paul Holmes was looking for campaigns that were brave, authentic, shareable and captivating – and ABH ticked all of those boxes.

The ABH Prize is one of the main philanthropic initiatives of the Jack Ma Foundation, with a 10-year commitment to support the development of a new entrepreneurial ecosystem. Each year, ten finalists are selected from tens of thousands of entries to win a share of a $1.5 million prize pool in grants.

Jack Ma, founder of the Alibaba Group and the Jack Ma Foundation, launched the ABH Prize after taking his first trip to Africa in 2017 and was inspired by the energy and entrepreneurial potential of the young people he met.

Since 2020, APO Group has been working alongside the Jack Ma Foundation to execute a holistic campaign for the ABH Prize across the continent, while APO Group Founder and Chairman Nicolas Pompigne-Mognard served as a semi-final judge. for the last two editions of the competition.

The work done by APO Group and the ABH team was voted the overall winner in the North Africa category of the 2022 SABER Awards. The ABH award is a truly pan-African campaign, reaching candidates across the continent. The APO Group team worked to deliver a strategic media relations plan for ABH that would generate maximum media coverage and drive applications across Africa.

Despite the vast geographic challenges of the pandemic, the campaign was a huge success. Highlights included: three major media events attended by hundreds of African media; 94 amazing media interviews obtained for ABH spokespersons, judges and contractors; and a social media promotion campaign that reached more than 29 million people.

This added up to one of the most successful ABH competitions ever with over 20,000 quality entries, more women entrepreneurs than ever before and every African country represented.

“Africa’s Business Heroes is an ambitious project, and to cover all 54 African countries requires extensive public relations knowledge and expertise,” said Jason Pau, Executive Director of International, Jack Ma Foundation. “Working with APO Group has always been fun and efficient, and we are delighted that the campaign, and the community of African entrepreneurs it represents, has received the recognition it deserves with this fantastic SABER award.”

“The Jack Ma Foundation shares our vision for the future of business in Africa and together our teams have worked tirelessly to raise the profile of the ABH Prize,” said APO Group Founder and Chairman Nicolas Pompigne-Mognard. . “This campaign has truly captured the public imagination and shown the world Africa’s vast potential as a hub for the next generation of entrepreneurs.”

Distributed by APO Group on behalf of APO Group.

Media contact:
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About Africa’s Trade Heroes:
The Africa’s Business Heroes Prize competition is the Jack Ma Foundation’s flagship philanthropic initiative, aimed at supporting and inspiring the next generation of African entrepreneurs across all sectors, building a more sustainable and inclusive economy for the continent’s future. . Over a ten-year period, ABH will reward 100 African entrepreneurs and commit to providing grants, training programs and support for the development of an entrepreneurial ecosystem. Each year, the ABH Prize competition and show will feature ten finalists who will pitch their business to win a share of $1.5 million in grants. Jack Ma, founder of the Alibaba Group and the Jack Ma Foundation, established the award after taking his first trip to Africa in 2017 and was inspired by the energy and entrepreneurial potential of the young people he met.

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading pan-African communications consultancy and press release distribution service. We help private and public organizations to build their reputation and increase their brand image in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build tailored strategies that enable organizations to deliver real and measurable impact in Africa and beyond. The trust and recognition accorded to APO Group by global and multinational companies, governments and NGOs drives us to continuously improve our value proposition in Africa to better meet the needs of our customers.

Among our prestigious clients: Facebook, Dangote Group, Nestlé, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization , Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been verified or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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