APO Group VP Lynne Krawchuk joins judging panel for South Africa’s world-renowned Effie Awards

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is delighted to announce that its Vice President of Digital, Public Relations and Media Relations, Lynne Krawchuk, has been selected as a judge. for the South African edition of the world renowned Effie Prize competition (www.Effie.org) program.

This is the second time this year that APO Group has been invited to participate in a grand jury of awards, following the selection of Lynne in the jury of the Drum Awards (https://bit.ly/3Pfx7wv) in July. These appointments underscore both Lynne’s credentials as an influential figure in African marketing communications and APO Group’s position as the undisputed leader in pan-African communications consultancy.

The Effie Awards are the world’s most prestigious marketing and communications awards, honoring the industry’s most important achievement: efficiency. Recognized globally as the gold standard for evaluating marketing effectiveness by agencies and clients, they continue to honor and celebrate the most effective marketing communications campaigns.

In 2021, the first-ever Effie Awards program dedicated to South African excellence in marketing and advertising was established. In a crowded field of some of the world’s biggest communications agencies, the Grand Effie was won by 99c Communications for its campaign with South African supermarket giant Checkers (https://bit.ly/3bLED4w).

The Effie South Africa Awards are organized by the ACA (Association for Communication and Advertising) (https://ACASA.co.za/), the official representative body for the advertising and communications profession in South Africa.

In 2021, ACA CEO Mathe Okaba commented on the decision to launch a dedicated Effie Awards program in South Africa. “Winning an Effie is globally considered the pinnacle of efficiency in our profession. It is the most respected marketing effectiveness award and provides brand and agency teams with global recognition for delivering effective results when it comes to sales and marketing communications objectives.

This week, Lynne will join experts from some of the country’s leading marketing and advertising agencies as the judging process for the 2022 Effie South Africa Awards begins. The judging panel will evaluate more than 100 entries over two rounds of competition before a shortlist of campaigns is selected for the Judging Summit and finalists’ night on September 22 – the Grand Effie winner being announced a week later.

The Effie Awards gala will take place on October 27.

Born in Cape Town and residing in Johannesburg, Lynne has over 20 years of experience in public relations and digital marketing. As head of the consulting division of APO Group, she is well placed to identify excellence in communications, having led public relations campaigns for an extremely diverse set of clients, including Canon, Ecobank and the NBA.

By employing a team of experts working “on the ground” across the continent, APO Group is able to provide true pan-African support to its clients, with Lynne and her team helping hundreds of multinational companies, public institutions and other organizations to thrive in Africa. .

“It really is a double celebration for me,” said Lynne Krawchuk, vice president of digital, public relations and media relations at APO Group. “It is clearly a personal highlight to have been selected as a judge on such an illustrious panel, but the fact that an Effie Awards program has been dedicated to South Africa shows that our continent is now beginning to see the recognition it deserves across the communications community.

“Everyone at APO Group is extremely proud that Lynne has been selected to be a judge for the Effie Awards,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “His presence on these prestigious juries is a testament to the work that the APO Group team is doing in the African communications landscape and shows that Africa is becoming a major player on the world stage.

Visit www.EffieAwards.co.za/ for more information on the Effie South Africa Awards.

Distributed by APO Group on behalf of APO Group.

Media contact:
[email protected]

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading pan-African communications consultancy and press release distribution service. We help private and public organizations to build their reputation and increase their brand image in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build tailored strategies that enable organizations to deliver real and measurable impact in Africa and beyond. The trust and recognition given to APO Group by global and multinational companies, governments and NGOs drives us to continuously improve our value proposition in Africa to better meet the needs of our customers. Among our prestigious clients: Facebook, Dangote Group, Nestlé, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization , Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong

For more information, please visit our website: https://www.APO-opa.com

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been verified or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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