Asacha Media Group Acquires Suburban Producer SRAB Films – Deadline

France’s Asacha Media Group has acquired fellow countryman SRAB Films, the company behind Ladj Ly’s Oscar-nominated film Wretched.

The growing media group says the deal will accelerate its development as an “independent European production studio dedicated to scripted content”. The company already owns Red Planet Pictures, as well as a number of unscripted companies.

The Parisian production company SRAB was founded in 2015 by Toufik Ayadi and Christophe Barral. He works closely with emerging French talents such as Nadège Loiseau, Vincent Cardona and Franco Lolli and has notably produced Ladj Ly’s Wretchedthe acquisition of Amazon Studios which was awarded the Jury Prize at the 2019 Cannes Film Festival and four Césars, including Best Film, in 2020. It was also nominated for Best International Film at the Oscars in 2020.

It is also at the origin of Kery James and Leïla Sy Commuters for Netflix and will be in official competition at the Venice Film Festival for Saint-OmerAlice Diop’s first feature film.

“This acquisition allows Asacha to strengthen our talent pool by accessing a new generation of great filmmaking talent,” Gaspard de Chavagnac and Marina Williams, co-CEOs of Asacha, said in a statement. “Christophe, Toufik and the Asacha team share a common vision of ultra-creative and premium films and series. We look forward to supporting SRAB in the production of future theatrical films and series for streaming platforms.

“We are very proud of the confidence Asacha places in us with this investment in our mission to bring new talent to the forefront of our industry. Joining Asacha will help us meet many great challenges while staying true to our core beliefs and values,” added Barral and Ayadi.

The duo founded SRAB in 2015 and have since produced 20 short films and several feature films.

Asacha, which relies on funds managed by Oaktree Capital Management, says it has achieved consolidated revenue of more than €230 million ($231 million) per year and currently produces more than 80 programs per year. It has production assets in France, the United Kingdom, Italy and the Middle East.

Asacha said SRAB would benefit from its creative network and collaborative approach to bring talent together with major French and European broadcasters. European co-productions between SRAB and other Asacha production companies are already underway.

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