BMW Group Takes Inclusive Communications to the Next Level by Announcing the Artificial Intelligence Challenge


Last week saw the launch of the “Joyful Diversity with AI” challenge, focusing on the key question of how AI solutions can help us as BMW Group to support diversity, equity and inclusion. in our work and communication environment.


The challenge, conducted in partnership with ekipa (an open innovation incubator) encourages participants to come up with new ideas for the most innovative AI and data solutions that promote diversity, gender change, inclusion and equality. Our goal is to use the new potentials of AI to put people at the center of our actions and to examine entirely new ways and possibilities to further integrate diversity into the corporate culture.


Link to the challenge here.


The deadline for submission is October 3rd2022. After a first phase of selection and then development, a jury will select the two winning teams on December 7e2022.


Diversity as a driver of innovation within the BMW Group


Promoting diversity, equity and inclusion in the workplace is not only the right thing to do, but also a natural driver of innovation. Allowing everyone equal access and providing a working atmosphere that is free, equal and respectful of differences – fostering a joyful and creative space for new ideas to flourish. It enables better understanding, thinking and smarter decisions on the different requirements of stakeholders around the world.


The BMW Group is “diversity driven” – now is the time to work out how to drive diversity even further with the help of AI. BMW Group, as a global player, reaches out to tech talent around the world for creative ideas, fresh insights to find new use cases to collaboratively empower data-driven approaches and the AI.


New possibilities emerge thanks to AI


To do this, the possibilities of data and their systematic analysis have never been greater. Systematically reducing bias in work environments, communication and value creation using real-time data and analytics designed to test, measure and reduce bias has enormous potential. We need to manage diversity, equity and inclusion in the same intelligent, data-driven way that we manage the rest of an organization.


With the challenge “Joyful Diversity with AI”, we want to collect these ideas on how we can accelerate this transformation and facilitate a change of mentality not only within the BMW Group but also in our society.


How AI can support diversity #AIforDiversity


To build trust, equality and promote diversity, we as the BMW Group want to create smart, high-performance solutions with creative teams around the world. The key question for the “Joyful Diversity with AI” challenge is therefore: how to find new use cases of AI and new solutions to help support diversity, gender change, inclusion and equality in work environments and communication with the help of AI?



#AIforDiversity #Inclusive communication #Modern work environment #DrivenbyDiversity

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