PPG Technical Presentation Wins Jury Prize at Surcar Europe 2021

PPG announced that a presentation showcasing its transformational digital color styling platform for the automotive equipment supplier (OEM) market received the jury award for technical innovation at the recent Surcar Europe 2021 show in Cannes, in France. Surcar Europe is a biennial congress of decision makers and other experts in automotive body painting.

The winning presentation, which was presented by Sabine Griesbeck, PPG Digital Transformation Technical Manager, detailed the development and capabilities of the company’s new digital color styling platform, which will help automotive designers to dramatically speed up the process of creating new colors for their latest vehicles. This new platform allows designers to execute and evaluate new colors and effects on a variety of virtual vehicle designs and surfaces using exceptionally realistic three-dimensional modeling. Conventional color styling processes, which involve the production and exchange of physical panels sprayed with each iteration of a color concept, can take up to nine months of work.

PPG also launched a digital style library featuring a proprietary “speed shape” that accurately describes the interplay of color, geometry and light on a virtual rendering of a vehicle. This tool allows users to download digital color files compatible with industry standard color rendering software. This, in turn, allows design teams to collaborate with PPG experts directly, remotely and in real time.

“By eliminating the traditional constraints associated with the production and evaluation of new color concepts, PPG enables vehicle designers and color stylists to devote their time and energy to being creative and developing products that will have a increased appeal to car buyers around the world, ”said Griesbeck. .

This fully digital process also offers significant sustainability benefits, including reduced waste, carbon dioxide (CO2) emissions, and the consumption of labor, materials and energy.

To learn more about PPG’s Digital Style program or to see a brief demonstration of its capabilities, visit www.ppgautocoatings.com/color.

About Jessica J. Bass

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