The international collaboration develops a progressive vision of urban production within the BMW Group; OMA and 3XN

Urban Production is an international architectural competition organized by the BMW Group in close collaboration with the city of Munich. The goal is to achieve outstanding, future-ready production in the urban setting of the company’s original factory in Munich. The competition has now come to a successful conclusion, with the two winning architectural firms, OMA from Rotterdam and 3XN from Copenhagen, having chosen to to develop their designs together. Their collaboration will combine the best of their respective winning designs, which will then serve as the basis for developing a master plan.

As part of its transformation for electromobility and LEAN. GREEN. and DIGITAL. Approaching the BMW iFACTORY, the Munich plant will receive new assembly and logistics halls and a new body shop. The planned structural optimisations and their associated production processes will be extremely flexible and efficient, digitized and highly sustainable to fully prepare the plant for the production of the next Neue Klasse.

BMW Group Plant Munich future Vision Urban production with neighborhood


The entire automotive industry is in the midst of a shift towards electromobility, in which digitalization and circularity also have a key role to play. Over its 100-year history, the original BMW Group factory in Munich has undergone many changes, but none as significant as this one. This vision reaffirms the BMW Group’s strong commitment to such a unique production site in the heart of Munich. With the BMW iFACTORY, BMW Group Production offers a clear vision of the automotive production of the future. Efficiency, sustainability and digitalization combine to create a unique manufacturing campus where people, production, but also residential and industrial will coexist in symbiosis.

—Milan Nedeljković, BMW AG Board Member for Production.

In their proposal, OMA and 3XN present a union of production and the urban environment, laying the foundations for a progressive development of the site and efficient vehicle production within the BMW Group. Public pathways to the north of campus will create a suitable transition to nearby residential areas and successfully integrate the future plant into the surrounding urban landscape. The entire facade is visualized as transparent and open, offering a view into the automotive production of the future.

The architects’ vision of urban production gives a new face to the BMW Group’s parent factory and makes it a new must-see place. The new main entrance on Lerchenauer Straße could be connected to the Olympic Park by a bridge and, together with the Olympic Center bus station, would optimize the route for employees and visitors. The new central building is envisioned as a hub at the heart of the factory, with open workspaces that connect associates and production technologies.

In the future, human and logistical flows could be separated and take place at different levels, which could improve efficiency and organize production processes in accordance with the idea of ​​value streams. Redesigned, the different levels could open up natural green spaces that will help regulate the micro-climate inside the plant and also promote water retention. Sustainability is not only a key design principle in the architects holistic approach, but also a fundamental part of the master plan. To help sustain the Munich plant’s work and production environment for the longer term, the architects’ proposal also incorporates associate training and development as a fundamental component.

The members of the competition jury were: Dieter Reiter, Mayor of Munich; Ilka Horstmeier and Dr. Milan Nedeljković, Board Members of BMW AG; Teacher. Elisabeth Merk (University of Florence), Planning Director of the City of Munich; various renowned architects, landscape architects, transport planners and other representatives of the Munich City Council and District Committee 11, Milbertshofen/Am Hart.

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